Job Description
Exciting Digital Marketing Social Media opportunity with an established firm.
The Senior Digital Marketing Social Media Consultant role will support the Digital Marketing Team to develop and implement high-profile strategic external initiatives to increase brand awareness, brand affinity, move consumers down the funnel and bolster the reputation of our client. The position will work cross-functionally throughout the organization to create compelling and strategically focused content to effectively reach and engage key external stakeholder audiences.
Contract Duration: 3 Months
Location: Hybrid position, offices in San Francisco, CA
Required Skills & Experience
- 6+ years of paid social advertising experience (Meta/LinkedIn is a must), building high-performing adcopy and campaign strategies to drive quantifiable results.
- 6+ years of agency experience preferred, but not required.
- Strong understanding of advertising and marketing principles, particularly for online audiences.
- Strong stakeholder management skills.
- Expertise in conceiving, testing, and optimizing ad strategy.
- Strong written and verbal communication skills.
- Proven ability to be proactive.
- Ability to think critically.
- A passion for growing businesses.
Desired Skills & Experience
Bachelors Degree in Marketing, Advertising, or related field of study preferred, not required.
- Experience with Adobe Analytics, GA4, and Tableau or similar reporting software a plus.
- You have experience working in a media planning and/or buying capacity for an agency orbrand.
- You show proven success in establishing, building, and maintaining relationships with clients,internal or external.
- You are familiar with the principles of marketing and advertising, media concepts and terms,creative, and budget requirements.
What You Will Be Doing
We are looking for a skilled and passionate paid social performance marketing expert to join our client’s rapidly growing Social Media team, a key driver of the success of our broader Digital Marketing team.
The Senior Social Media Consultant, Commercial and Provider Segments (B2B), directly supports the Segment Marketing team fulfilling media buying, analysis, optimization, reporting, and management of tactical paid social media campaigns for various product lines and initiatives. You will proactively provide internal client-facing recommendations, ensure campaigns are meeting/exceeding goals, and continually analyze campaigns to boost performance.
Additionally, you will play a key role in providing and presenting data to Segment Marketing team members and leadership, and internal department stakeholders to ensure strategic direction and goals are achieved and reflected in tactical paid social strategy recommendations.
You may also be responsible for independently managing campaign performance and are also expected to maintain a high-level knowledge of your partners line of business by staying on top of industry trends.
Daily Responsibilities
- Set up and management of upper to lower funnel campaigns across paid social platforms includingbut not limited to Meta, LinkedIn, TikTok, X, etc., with a clear understanding of account structure, adcreation, budget management, reporting requirements, client sector and industry considerations,landing pages and tracking requirements.
- Oversee daily, weekly and monthly spend in-line with targets and budgets.
- Own new testing and optimization ideas to drive campaign performance.
- Be an expert on best practices to set up and manage ads, ad sets, campaigns, targeting, and budgets.
- Create and manage testing timelines.
- Develop marketing strategies relating to paid social, creating clear plans to achieve business goalsand proactively identify new opportunities/solutions that align with an internal clients goals.
- Possess comprehensive expertise in paid social strategy, including an understanding of full-funneldynamics, platform selection based on specific objectives, attribution methods, measurementtechniques, conversion tracking, creative execution, and more.
- Communicate strategy, performance, and campaign recommendations externally and internally.Brings prior experience in client communication, adept in engaging with internal clients throughemail or phone, and has participated in presentations.
- Display a strong understanding of performance digital marketing metrics for clients with the abilityto analyze performance, identify areas for improvement, and justify campaign decisions to clientsand internal stakeholders.
- Work cross-functionally with Brand and Creative team and advise on best practices.Work cross-functionally with SEM marketing team to leverage and optimize campaign performanceacross tactics and shared learnings.
- Takes proactive steps to stay informed about industry developments. Has the ability to self-conduct,gather, and analyze market research to determine social media opportunities and competitiveness.
- Support community management on a shifting rotation on a team of three social media managers.
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Job Tags
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